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Evita March does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

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When it comes to presenting yourself online — such as your profile pic for Facebook or even Tinder — which type of photo do you chose? No doubt, you look great! Or the group photo with friends, possibly less styled, but that captures a moment among peers? The cheerleader effect is real, but perhaps not for the reasons you think. The group shot with friends may indeed communicate you are sociable and friendly, but this is not what is making you more attractive.

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: Women troll on dating apps just as often as men. First popularised by the television series How I Met Your Motherthe character Barney Stinson uses the term cheerleader effect to describe a woman appearing attractive when in a group, but not as an individual. Inscientific evidence of the cheerleader effect was published in a paper where across five studies, both males and females were rated more attractive when presented as part of a group photo compared to a solo photo.

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The authors, Drew Walker and Edward Vul, presented participants with group photographs containing three female faces or three male faces. Each face was then cropped from the photograph and presented individually. Participants rated the attractiveness of faces presented in a group and individually.

Regardless of gender, attractiveness ratings were higher when people were presented in a group compared to presented individually. However, this does not mean the bigger the group - the more attractive you are. The authors found that group size, whether 4, 9, or 16 individuals, had no effect on attractiveness ratings.

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Basically, a handful of friends is all you need to take advantage of this effect. Importantly, studies have shown the cheerleader effect to be reliable. The robustness of the cheerleader effect is best explained by looking at how your brain works, and understanding perception.

Humans tend not to process every individual detail they perceive in their environment. Instead of devoting ificant attention to all individual characteristics, our brain quickly summarises the information as a group. Evidence even suggests that our brains may be wired for such categorisation.

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Grouping perceptual information has a distinct evolutionary advantageenhancing survival by reducing perceptual load the burden of interpreting a scene from visual information. This perceptual effect is best demonstrated with the Ebbinghaus Illusion. In this illusion, the inside circles are identical in size, yet the surrounding information i.

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Here, rather than focusing on the individual characteristics of the inside circles, our perception is altered by the group information. This is known as top-down processingwhere the whole element is perceived before individual characteristics. This is in contrast to bottom-up processing, where there is progression from the individual characteristics to the whole. : Three visual illusions that reveal the hidden workings of the brain.

The same characteristics of this illusion extend to the cheerleader effect. In this effect, rather than attend to individual characteristics, we focus on the group as a whole. Such an effect can even be applied to explain social biases. Social categorisation is the process of mentally categorising individuals into groups based on characteristics such as age, sex, and ethnicity. This quick categorisation of social information promotes fast social interactions - but has some serious and broader consequences.

So, how can you use this information to your advantage? Well, you can apply this information when selecting a profile picture. Select a profile picture of you and a few friends for maximum attractiveness. You might not agree with everything Barney Stinson says, but on the question of the cheerleader effect he was broadly right.

Models for Cause and Effect: causal inference for social scientists — Southampton, Southampton. Edition: Available editions United Kingdom. Harsh truth: you probably look more attractive in a group than on your own.

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Evita MarchFederation University Australia. The real explanation boils down to how human brains deal with information.

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